Coty Moves Adidas Men's Scent Into U.S., Creates Global Brand
This article was originally published in The Rose Sheet
Executive Summary
Coty's August domestic introduction of Adidas Moves for men will be the final piece of the company's strategy to turn the Adidas franchise into a global brand. Adidas fragrances and ancillary products are distributed in 32 countries worldwide, including Europe, China and South and Central America. The majority of Adidas products are available in Germany, where the brand was conceived.