Dark & Lovely Diva Hair Color Targeted To "Cutting Edge" Women
This article was originally published in The Rose Sheet
Executive Summary
Carson Products' Dark & Lovely Diva Permanent Creme Hair Colour will be positioned to a new consumer segment for the ethnic marketer: fashion-forward women ages 25-34 who are looking for "daring and prestigious" hair color, the company said at the National Association of Chain Drug Stores' Marketplace meeting in New Orleans June 6-9.