Playtex/Baby Magic
This article was originally published in The Rose Sheet
Executive Summary
Playtex Products completes acquisition of Baby Magic infant bath, lotion, shampoo, oil and powder products from Colgate-Palmolive, the company announced June 30. Colgate received $90 mil. in cash for the brand and will retain privileges to the mark outside the U.S., Canada, and Puerto Rico. The companies announced Playtex' intent-to-purchase agreement May 13 (1"The Rose Sheet" May 17, In Brief)