Sephora openings
This article was originally published in The Rose Sheet
Executive Summary
LVMH company opens its 37th store in Washington, D.C.'s trendy Georgetown neighborhood Oct. 1. The 7,200 sq. ft. M Street store will market the new Sephora mascara line and is the first store to offer the Philosophy and Girl brands. The retailer will officially open Sephora's Times Square location on the same day. The company plans to operate 51 U.S. doors in 1999 and 75 by the end of 2000. The opening of Sephora's Tokyo store in November will set the stage for continued international expansion in countries such as Canada, Argentina and Hong Kong