Avon
This article was originally published in The Rose Sheet
Executive Summary
Luminosity Brightening Complex, the newest addition to the Anew skin care line, enhances the skin's natural renewal process with its patent-pending Diamonex technology. Oxa-acid, an advanced retexturizer, combats dullness to bring a renewed glow and smooth texture to complexions, while Parsol 1789 and SPF 15 defend against natural aggressors, Avon says. Ads, breaking in November beauty books, will run through January and feature a picture of the 1 oz. silver-capped white jar with the tagline: "Light Therapy (no appointment necessary)." Luminosity will be available in November for $20 via Avon representatives, beauty centers and the Web. Luminosity is expected to help boost Avon's flat U.S. beauty sales (1"The Rose Sheet" April 5, p. 3)