Drugstore.com Enters Prestige H&BA Market With Beauty.com Buy
This article was originally published in The Rose Sheet
Executive Summary
Drugstore.com's proposed acquisition of beauty.com will provide the e-tailer with prestige-positioned H&BA offerings to complement its mass market brands. In a deal announced Jan. 12, drugstore.com will acquire beauty.com for approximately 1.3 mil. shares of stock worth about $42 mil.