Gillette
This article was originally published in The Rose Sheet
Executive Summary
J.P. Morgan hired to explore strategic alternatives for Braun hair care, personal diagnostics and household products, including the potential sale of the businesses. Braun's hair removal and oral care lines are not included in the review; the products under consideration make up 35% of the business. Braun sales fell 9% to $1.58 bil. in 1999; the business has been a drain on Gillette's overall sales in recent quarters. The company recently hired Merrill Lynch to sell its stationery business, which also has been targeted as a divestiture candidate (1"The Rose Sheet" Feb. 21, In Brief)