Make Up For Ever
This article was originally published in The Rose Sheet
Executive Summary
Givenchy to distribute Make Up For Ever makeup artist brand in the U.S. beginning in May. The two companies' parent, LVMH, purchased Make Up For Ever for approximately $10 mil. in late 1999 (1"The Rose Sheet" Nov. 8, 1999, In Brief). The 1,000-SKU line up already is available in the company's free-standing SoHo store and in Barneys New York