VS Sassoon "Stylish" Transformation Reflects P&G's Upscale Strategy
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is bringing Vidal Sassoon back to its salon roots with the launch of a revitalized line centered on styling products. While Vidal Sassoon stylists have been using the line in salons for the past year, it will bow in mass outlets nationwide beginning in September.