L'Oreal's Soft Sheen, Carson Merge Into Ethnic Beauty Division
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal USA's Soft Sheen ethnic hair care division will merge with newly acquired Carson to form an "ethnic beauty headquarters" based in Chicago, L'Oreal (formerly Cosmair) announced Aug. 23. The move follows the U.S. government's approval of the merger between the companies.