Secret Gentle Care Claims Wetness, Mildness Superiority To Dove
This article was originally published in The Rose Sheet
Executive Summary
Secret Gentle Care print ads compare the antiperspirant/deodorant's mild, yet effective protection to that of Chesebrough-Pond's Dove antiperspirant. Procter & Gamble claims the Secret line extension is "gentle on sensitive skin," yet "stronger than Dove." Gentle Care is available in mass market stores.