Soft Sheen Karizma Creme Colour Backed By $5 Mil. Ad Spend
This article was originally published in The Rose Sheet
Executive Summary
Soft Sheen's Karizma Creme Colour at-home permanent hair coloring and conditioning system will be supported by "unprecedented" ad support for the ethnic hair care market, the L'Oreal division said. Totaling more than $5 mil., print, radio and TV ads will debut simultaneously with the products in October.