Modern Elixirs
This article was originally published in The Rose Sheet
Executive Summary
Medium-hold Styling Creme adds body and volume when used with a blow dryer or creates spiky, textured styles on wet, short hair, John Paul Mitchell Systems says. The creme is the first extension to the Modern Elixirs line since the brand bowed in July 1999 (1"The Rose Sheet" July 5, 1999, p. 6). Like existing products, Styling Creme contains an activated botanicals lipid and mineral complex to protect against environmental stresses and build body. Available in salons, a 5.1 oz. tube costs $14