Alberto-Culver Core Brand Ad Spend Tops $750 Mil. In 2001/2002
This article was originally published in The Rose Sheet
Executive Summary
Alberto-Culver will invest more than $300 mil. in advertising and promotions in 2001 and more than $350 mil. in 2002, as the company focuses on investing behind global brands inline with a strategy to achieve sales of $3 bil. by 2003, President and CEO Howard Bernick said during an analyst conference call Oct. 26.