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Revlon

This article was originally published in The Rose Sheet

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Executive Summary

Skinlights ad campaign and promotions to be designed by Kirshenbaum Bond & Partners (New York City), Revlon announces Nov. 3. The campaign will be the agency's first creative effort for Revlon and will capture the "broad appeal and playful spirit" of the new brand. Skinlights Face Illuminators, bowing in early 2001, are expected to create an entirely new skin brightening foundation category at mass, according to CEO Jeffrey Nugent (1"The Rose Sheet" Oct. 9, p. 3). Ultima II "fresh" ad campaign also will break in 2001 and will be designed by New York City-based Laspata/DeCaro

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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