Donna Karan Cashmere Mist Bath & Body To Generate 30% Of Brand Sales
This article was originally published in The Rose Sheet
Executive Summary
Donna Karan Cosmetics is positioning Cashmere Mist women's fragrance as a complete "bath and body system" in a strategy to make it the number one selling bath and body brand at department store fragrance counters, the Estee Lauder company said.