Revlon
This article was originally published in The Rose Sheet
Executive Summary
Absolutely Fabulous LipCream launches in April in 30 shades such as Swoon, Crave, Coy and Witty. Lipstick formula includes "triple-milled pigments wrapped in rich emollients" to provide "mini layers" of long-lasting color, company says. Also formulated with UVA/UVB protection, LipCream retails for $9.50. Wet/Dry Foundation also debuts in April in nine shades for $13.95. Powder foundation can be applied dry for "silky, light, natural-looking" coverage or wet for an "ultra-smooth finish," Revlon says. Micro "color dispersion" technology refines color pigments to ensure even application