DKNY
This article was originally published in The Rose Sheet
Executive Summary
Fragranced Energizing Shampoo with emu, olive and jojoba oils create "blend of emollients that revitalize" hair and scalp, company notes. Energizing Conditioner with vitamin B "provides deep conditioning," while natural oils "increase shine and manageability" and can act as an "intensive moisturizing mask." Bowing in specialty and department stores in May, 5 oz. products will retail for $16 apiece. DKNY Women scent debuted a year ago (1"The Rose Sheet" Sept. 20, 1999, Marketing In Brief)