Revlon
This article was originally published in The Rose Sheet
Executive Summary
Licensing agreement with Senetek extends marketing and distribution rights for anti-aging ingredient Kinetin to perfumeries and department stores in Europe, South and Central America, China, Asia, Australia, New Zealand and South Africa, company says. Agreement is non-exclusive. Revlon already holds rights to Kinetin in the mass market worldwide, excluding parts of Asia. Firm is launching first mass market introduction formulated with the ingredient with launch of Almay Kinetin Skincare Advanced Anti-Aging Series in June (1"The Rose Sheet" March 19, p. 7)