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Head & Shoulders Extended With Conditioners, Shampoos Reformulated

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble's overhaul of its Head & Shoulders brand includes reformulating the line's seven shampoos and adding separate conditioners that also contain the active ingredient zinc pyrithione. The new line, the brand's most extensive reinvention to date, will be reintroduced in August.

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