Garnier Lumia Hair Color Launch Is Catalyst To Build $1 Bil. U.S. Business
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal is projecting the Garnier brand will become a $1 bil. U.S. business within three to five years, fueled by significant hair color entries such as the 1999 debut of Nutrisse and the upcoming launch of Lumia, Maybelline Deputy General Manager Karen Fondu said.