Benetton Goes To Extremes With ParadisoInferno Fragrance Launch
This article was originally published in The Rose Sheet
Executive Summary
United Colors of Benetton is introducing a new fragrance line, ParadisoInferno, comprising both male and female scents. Bowing stateside in September, the complementary scents were unveiled at the Cosmoprof trade show in Bologna, Italy April 20-23.