Schering Enjoys Endless Summer Of Sunless Tanning Revenue
This article was originally published in The Rose Sheet
Executive Summary
Initial sell-in of Coppertone Endless Summer Sunless Tanning Lotion helped Schering-Plough's sun care franchise to a 28% sales jump in the second quarter. Endless Summer, positioned by Schering as a "breakthrough in sunless color," debuted earlier this year.