Graham Webb
This article was originally published in The Rose Sheet
Executive Summary
International business could grow to represent 30%-40% of overall sales under new owner Wella, due to parent company's "well respected" presence in overseas markets, North America President and Chief Operating Officer Rick Kornbluth says. International business currently accounts for 3% of business. Salon hair and skin care manufacturer also said it plans to increase advertising domestically and abroad under Wella ownership and will consider developing a hair color line. Wella announced plans to purchase the Carlsbad, Calif. company Aug. 30 (1"The Rose Sheet" Sept. 3, p. 4)