Cover Girl
This article was originally published in The Rose Sheet
Executive Summary
P&G signs licensing agreement with Miami-based Marcolin to manufacture and sell eyewear frames and sunwear under Cover Girl brand in North America and several international markets, firm announces. Group's top priority is to service Cover Girl trade customers, many of whom have experienced supply interruptions, while introducing new products and marketing initiatives, Marcolin says. Cover Girl Eyewear was launched last year by Marine Optical (1"The Rose Sheet" March 20, 2000, In Brief)