Victoria's Secret
This article was originally published in The Rose Sheet
Executive Summary
Very Sexy For Him fragrance will be supported with 7.5 mil. scented impressions, including 1.5 mil. vial-on-cards, 4 mil. scented strips and 2 mil. scented seals, firm says. Marketing campaign, which includes print ads of model Gisele Bundchen, expected to reach 12 mil. consumers, according to Intimate Beauty CEO Robing Burns, who introduced the fragrance Oct. 10 (1"The Rose Sheet" Oct. 15, p. 4). Scent, which marks division's foray into men's fragrance arena, features notes of tangerine, pink lime, bergamot, cinnamon bark, sage and organgeflower. Collection includes 1.7 oz. and 3.4 oz. Cologne Spray, which retails for $33 and $48, respectively. Ancillaries include After Shave Splash, After Shave Hydrator, All-Over Body Wash and Deodorant and range in price from $14-$35