Parfums Givenchy $3 Mil. Ad Campaign Earmarked For L’Interdit Launch
This article was originally published in The Rose Sheet
Executive Summary
Givenchy will reintroduce its first fragrance, L'Interdit, in September to mark the house's 50th anniversary and recapture the brand's classic heritage, according to Givenchy Senior VP-Marketing and Advertising Michael Feuling