Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cover Girl Outlast: Shimmers Shade Enhancing Topcoat, bowing in September, is designed to be worn on top of Outlast All-Day Lipcolors, P&G says. Available in six shades including Amethyst, Copper and Crystal, limited edition item will retail for $4.75. Introduction of moisturizing product, which has potential to become permanent item, will follow July debut of sister brand Max Factor's Lipfinity Shimmer Finish Moisturizing Top Coat (1"The Rose Sheet" March 11, 2002, p. 6). Long-lasting lip color category, which includes Cover Girl, Max Factor and L'Oréal brands, will heat up with fall debut of Revlon ColorStay Overtime lip color (2"The Rose Sheet" May 13, 2002, p. 4)...