Calvin Klein Eternity, Obsession, CK One Extensions Aim To Drive Sales
This article was originally published in The Rose Sheet
Executive Summary
Unilever Cosmetics International is relying on extensions to its core Calvin Klein fragrance brands - Eternity, cK one and Obsession - to fuel sales. Launches are planned under all three fragrance families in the first half of 2003, Calvin Klein Cosmetics President Hillary Dart said