Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Orlane: B21 Les Fluidratants moisturizers will be promoted with distribution of approximately 50,000 brochure mailers with sample, as well as deluxe samples at counter, Parisian firm says. Orlane will distribute additional 75,000-100,000 mailers in the spring. Line features Crème Fluidrants and Mousse Fluidratante, which contain hydrating water plants extract made of bamboo pith, lotus flower and water lily. Available now in 35 Saks Fifth Avenue and 20 Neiman Marcus doors, items will roll out to full 110-door U.S. distribution, including Bloomingdale's and specialty stores in January, firm says. Crème retails for $150 for 1.7 oz. pump bottle, while Mousse costs $75 for 2.5 oz. aerosol spray...