Cosmopolitan/Gerry Weber partnership
This article was originally published in The Rose Sheet
Executive Summary
Licensing agreement between Cosmopolitan Cosmetics and women's apparel firm Gerry Weber will yield first women's fragrance in summer 2004, Wella division announces. Cosmopolitan Cosmetics said it signed a long-term licensing agreement to market Gerry Weber fragrances and body care products Dec. 9. Fragrance will be distributed internationally, Wella says, noting Gerry Weber's five fashion brands are distributed in 56 countries. German apparel and accessories firm, founded in 1986, generated approximately €400 mil. in sales in 2001 financial year...