CCA Plus+White “Five Minute” Whitening Claim Revision Advised By NAD
This article was originally published in The Rose Sheet
Executive Summary
CCA Industries' "five minute whitening" claim for Plus+White 5 Minute Teeth Whitener Gel and Plus+White Complete Whitening System should be clarified to avoid confusion about how quickly the products work, the National Advertising Division of the Council of Better Business Bureaus concludes in a recent inquiry