Cover Girl licensing agreement
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble signs trademark agreement with contact lens manufacturer Concord, Calif.-based Ocular Sciences to market cosmetic contact lenses under the Cover Girl brand name in North America, P&G announces Jan. 14. Beginning this month, Cover Girl Colors Contact Lenses are marketed for disposable replacement to licensed eye care practitioners, firm says. Available in four opaque colors including Breezy Blue, Spirited Green, Romantic Hazel and Gray Whisper, Cover Girl Colors come in prescription and nonprescription lenses. Cover Girl eyewear frames, sunwear currently are sold in U.S. and internationally though agreements with Miami-based Marcolin and South Easton, Mass.-based Marine Optical (1"The Rose Sheet" Sept. 24, 2001, In Brief and 2"The Rose Sheet" March 20, 2000, In Brief)...