Juicy Couture fragrance
This article was originally published in The Rose Sheet
Executive Summary
Trendy apparel brand will consider launching premier fragrance following acquisition by Liz Claiborne March 20, Juicy Couture announces. Company also plans to examine licensing opportunities, opening of Juicy boutiques and a possible ad campaign, Juicy states. Brand is sold in 840 specialty stores and 280 department stores such as Barneys, Bloomingdale's, Bergdorf Goodman, Neiman Marcus and Fred Segal. Liz Claiborne Cosmetics currently markets fragrances such as Mambo and Bora Bora...