Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Secret: Sparkle Collection antiperspirant/deodorant line bowing now in drug, grocery and mass market store doors, Procter & Gamble says. Range includes two Platinum Protection Clear Gel antiperspirants in Berry Sparkle and Peach Shimmer scents, retailing for $3.69. Secret offers three Invisible Solid Sheer Dry antiperspirants in Violet Dazzle, Moonlit Rose and Pear Illusion scents for $2.69 apiece. Launch is supported by print ads breaking now in books such as People...