Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Revlon: ColorStay Stay Natural powder and concealer offer a "flawless finish" that lasts all day, according to Revlon. Available in six shades, powder and concealer will retail for $9.99 and $8.99, respectively. Revlon also is launching New Complexion concealer featuring two coordinated shades in one compact that blend together to match skin tone. Available in four variants, concealer will retail for $9.99. In addition, the New Complexion line will be repackaged to feature modernized bottles with sleek graphics, natural-toned caps and burnished-bronzed compacts, firm says. Revlon also will launch Super Lustrous lip gloss ($6.99), which contains light reflecting color spheres in 10 shades. Revlon Blush range comprises 14 shades in powder, cream and bronzer formulas, which will retail for $9.79 apiece. Products will debut in March...