Qiora distribution
This article was originally published in The Rose Sheet
Executive Summary
Shiseido closed its New York City Qiora Center for Total Beautification in February as part of a business realignment, Japanese firm says. Based on sales and consumer response, Qiora will be sold in the U.S. exclusively in 70 independent perfumeries, Shiseido adds, noting it has also phased out its limited department store distribution. Strategy "will allow the company to focus its resources in a distribution channel that has demonstrated high growth potential and high consumer acceptance," the company states. Qiora launched in the New York City store in 2001 and later expanded into limited department store distribution in places like Saks Fifth Avenue and Bergdorf Goodman (1"The Rose Sheet" Aug. 27, 2001, p. 4). Department store distribution in the last year had been fewer than 10 doors...