Olay Regenerist Skin Care Ads Top Category Spending In 2003
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble supported the launch of its Olay Regenerist skin care line in 2003 with a $51.3 mil. advertising campaign, representing the largest ad spend of any company in the skin care category, according to measured media expenditures tracked by New York City-based CMR