NPD StriVectin report
This article was originally published in The Rose Sheet
Executive Summary
StriVectin-SD sales in U.S. department stores were $30 mil. during the first five months of 2004, though fewer than 5% of women are aware of the anti-aging and stretch mark cream, and only 12% of those own it, NPD Group reports in "Beyond Botox: Understanding the StriVectin-SD Consumer," released July 19. Klein-Becker's StriVectin originally launched in health food stores as a stretch mark treatment, but approximately 75% of buyers use the product to fight facial lines and wrinkles, market research firm says. Since its department store debut last May, StriVectin "has become an important player in the prestige skin care industry," NPD notes, adding the formula "has managed to surpass blockbuster prestige skin care products in terms of dollar volume"...