Alberto-Culver
This article was originally published in The Rose Sheet
Executive Summary
Global sales of VO5 brand are expected to exceed the $300 mil. mark for the first time this year, while worldwide factory sales of the St. Ives brand are approaching $200 mil., President and CEO Howard Bernick says during Prudential Securities Equity Group Back to School Consumer Conference Sept. 8. Alberto-Culver is promoting the VO5, Tresemmé and Soft & Beautiful ranges with TV spots airing in the U.S. and overseas. Company expects to further increase ad spend next year, following a 15% boost this year to $250 mil., exec notes. Bernick reiterates company's interest in buying established skin care brands such as Pfizer's Lubriderm, Schering-Plough's Coppertone and Bristol-Myers Squibb's Keri. Firm previously has indicated it would consider acquiring Lubriderm and Keri (1"The Rose Sheet" Nov. 14, 2001, p. 5)...