Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Lancôme: Resolution Wrinkle Concentrate is formulated with "an ultra-concentrated form" of D-Contraxol and Resystane to significantly reduce wrinkles and derma-creases, L'Oréal division claims. Product tones and strengthens within four weeks, according to the firm. Resolution Wrinkle Concentrate can be used under moisturizer or eye cream, Lancôme adds. Concentrate joins Resolution D-Contraxol Intensive Anti-Wrinkle Treatment Dermo-Crease Reducer, which launched in March 2003 (1"The Rose Sheet" Jan. 20, 2003, Marketing In Brief). On counter in November, Resolution Wrinkle Concentrate will cost $68...