Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Gillette: M3Power Nitro shaving system to launch in March as new design extension of the original battery-powered shaver, Gillette says. Design features a black handle with vibrant green accents and offers the same shaving technology as the original. Launch will be supported with an "extensive" marketing campaign, including print, TV and Internet ads, in-store promotions and point-of-sale displays, according to Gillette. One razor and blade, AAA battery and shaving organizer will retail for $9.99-$11.99. Gillette also is introducing Mach3 Comfort Gel shave gel formulated with the same Anti-Friction technology found in other Mach3 products to provide glide and protection against nicks and cuts, the firm says. Comfort Gel will retail for $3.49-$3.99 in April...