Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Individualist Natural Finish Makeup will be available in September 2005, retailing for $32.50, firm announces. Foundation "instantly adapts to your complexion's own skin tone for a naturally flawless finish," according to Lauder. Ingredients include Color True T102, a new type of titanium, which "captures your natural ideal skin color," blue reflective cobalt pigment "to create more natural shades" and pigments "milled to their finest particle size," company claims. Additionally, Silk Soft Complex "creates an invisible and undetectable texture with a powerful blend of silicone elastomers and silky soft "micro fine powder" for a weightless finish. Formula comes in 24 shades, such as Nude, Sand and Teak...