Gillette Upgrades To Five Blades With Fusion Razor Collection
This article was originally published in The Rose Sheet
Executive Summary
Gillette anticipates the Fusion five-blade razor collection will achieve $1 bil. in sales within its third year on shelves, according to Blades & Razors President Peter Hoffman. The firm unveiled the line of manual and powered shavers, slated to launch in the first quarter of 2006, at a Sept. 14 press conference in New York City