Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Clairol: "Desperate Housewives" star Teri Hatcher signs multi-year contract with Clairol as the Nice 'n Easy hair color spokesperson, Procter & Gamble announces Sept. 13. Hatcher will appear in advertising breaking nationally the first week of October, Clairol notes. In addition to television and print ads, she will promote the brand through public relations, interactive, in-store and direct-to-consumer initiatives. The deal marks "another bold step for Clairol growth strategy," according to the firm. Hatcher is the second "Desperate Housewives" actress to land a beauty endorsement deal. L'Oréal signed Eva Longoria to promote its Vive hair care line earlier this year (1"The Rose Sheet" April 11, 2005, Marketing In Brief)...