Spring Color In Brief
This article was originally published in The Rose Sheet
Executive Summary
NARS: Makeup artist brand is relaunching Orgasm lip gloss as part of its permanent collection in January, according to the Shiseido division. Product, which bowed earlier this year exclusively in Sephora, will be in approximately 500 NARS doors in the U.S. as of Jan. 1. NARS introduced the shimmery peachy-pink gloss, which costs $22, to capitalize on the success of its popular Orgasm blush (1"The Rose Sheet" Nov. 22, 2004, Marketing in Brief). Orgasm lip gloss will be part of NARS' spring color collection, company notes. Lineup features duo eyeshadow in Bysance (shimmering marigold & iridescent iris) and Star Sailor (heather gold & antique bronze), retailing for $30 each, as well as single eyeshadow ($20) in Party Monster, a lilac with gold shimmer. Blush will bow in Madly, a seashell pink, for $25. NARS also will launch its second limited-edition $35 blush/bronzer duo exclusively at Sephora, Sin & Casino (berry and dark brown with a golden shimmer). Firm introduced Orgasm & Laguna duo at Sephora this summer. Additional items in the spring line include lip gloss ($22) in Metis, a sheer mulberry, and Sandpiper, a shimmering amber coral. NARS will promote the new products with an ad campaign that includes a double-page spread in W and single page ads in Vogue and Harper's Bazaar...