P&G Reveals Thirst For Spending On Olay Quench Ads In 2005
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble backed the rollout of Olay Quench body lotions with approximately $44.6 mil. in advertising spend in the first three quarters of FY 2005, according to data from TNS Media Intelligence, which tracks 18 media sources, including network and cable TV, magazines, newspapers and radio