Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
MAC: Loud Lash is an "extra-strength mascara [that] is non-flaking, non-smudging, waterproof, smear-proof and tear-proof thanks to a unique new polymer in the formula," Estee Lauder division says. Mascara will be available in Noisy Black and Boom Brown for $11 in October. Company also announces Debbie Harry, Dita Von Teese, Eve and Lisa Marie Presley as spokespeople for the MAC VIVA GLAM VI campaign. Latest campaign, which raises money for the MAC AIDS Fund, features VIVA GLAM VI Lipstick, a warm terracotta-plum with a pearl finish, and VIVA GLAM VI Lipglass, a subtle terracotta-peach with pearl, firm says. Products are available now for $14 and $13.50, respectively. VIVA GLAM VI will be supported by in-store black and white portraits that highlight the four women's "provocative personalities," firm says...