Coty signs Grey’s Anatomy star
This article was originally published in The Rose Sheet
Executive Summary
Coty signs actress Katherine Heigl as spokesmodel for the new Nautica women's fragrance, firm announces March 13. The scent, which will launch in early 2008, is the first Nautica fragrance for women, Coty says. Dr. Isobel "Izzie" Stevens on the television show Grey's Anatomy, Heigl is "beautiful, graceful and an inspiring actress who best personifies the values of the Nautica brand," according to Coty CEO Bernd Beetz. The French beauty firm signed a licensing agreement with Nautica in May 2005; the partnership recently launched the limited-edition Nautica Island Voyage fragrance for men (1"The Rose Sheet" March 12, 2007, p. 10)...