Shiseido to sell Zirh
This article was originally published in The Rose Sheet
Executive Summary
Japanese beauty company has entered into an agreement to sell Zirh men's skin-care and fragrance brand and Corduroy men's fragrance brand to a group of private investors led by former Zirh president Brian Robinson, who resigned in 2005 (1"The Rose Sheet" Jan. 3, 2005, In Brief). Zirh International Corp., which markets the affected brands, will be renamed ZIC Corp. and continue to function as a wholly owned Shiseido subsidiary, allowing the company "to focus [its] strengths and invest business resources in the John Varvatos brand and [its] Shiseido Men skin-care line," according to Shuichi Tanaka, chairman and CEO, Shiseido International Corporation. "Brian Robinson has unique experience in the men's skin-care market as well as an intimate working knowledge of the Zirh brand. This transaction will provide the Zirh and Corduroy brands with a business structure better suited for their growth and expansion"...